Baby product buying responsibility share in China 2019, by parent gender

The results of a survey conducted in China between June and August 2019 showed that 88 percent of surveyed mothers and 69 percent of fathers claimed it was their responsibility to shop for daily necessities for their infant children. Meanwhile, only 35 percent of fathers said the same about purchasing baby clothes, whereas 83 percent of mothers said it was their duty.

Share of daily baby product purchase responsibility in families in China as of August 2019, by parent gender

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
What kind of mother/baby daily products are you responsible for buying in your family?

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