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Retail sales of children's wear in China 2014-2019

In 2019, the sales revenue of children's wear in China reached 239.1 billion yuan, increasing by 14.3 percent compared to the year before. As many other childcare-related products, children’s apparel market is booming in China.

Apparel market overview

Driven by improving living standards, growing disposable income, and changing consumption habits, China’s apparel retail sales have been in an uptrend and were expected to grow further, albeit at a slower rate. Womenswear is the largest apparel sub-sector in China with the sales value of approximately one trillion yuan. However, sportswear and children’s wear are the fastest growing market segments, well above the total apparel market sales growth rate.
E-commerce platforms are among the leading apparel and footwear retail channels in the country. Nearly 32 percent of all apparel shopping happened online as of 2018.

Children’s wear

Although children’s clothing accounted for only ten percent of the total apparel market in China as of 2018, the sector is one of the most promising consumer goods markets. The double-digit growth of children’s apparel sales can be mainly attributed to the increasing per capita spending on childcare-related products rather than the implementation of two-child policy in China. Baby and toddler wear saw the greatest potential within the segment for obvious reasons of being more replaceable and purchased more frequently.

Sales revenue of children's wear in China from 2014 to 2019

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Sources

Release date

December 2020

Region

China

Survey time period

2014 to 2019

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of December 2020).

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