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Baby products market worldwide - statistics & facts

The baby products market includes a wide range of consumer goods, ranging from diapers and cleaning wipes to safety and feeding accessories. The market can be broadly split into two categories: baby care and baby nutrition products. Globally, the care sector of the baby market is estimated to be worth more than 67 billion U.S. dollars, with strong growth forecast in years to come. The baby food market is, similarly, worth just over 67 billion U.S. dollars and expected to reach a value of nearly 100 billion U.S. dollars by 2027.

Market leaders in the baby products industry

Three of the main contenders in the baby care products market include Kimberly-Clark, Proctor & Gamble, and Johnson & Johnson. These three consumer packaged goods companies are all headquartered in the U.S. and produce a multitude of products alongside baby goods. The Gerber Products Company and Beech-Nut are two of the frontrunners in the baby food market; these two companies produce 12 of the 19 most popular baby and child food brands in the United States.

Regional breakdown

China has, by far, the largest baby food market worldwide, with a revenue of almost 74 billion U.S. dollars. In China, two of the leading factors influencing infant food shopping decisions include safety and quality. The Indian baby food market follows in distant second place, with a total value of around 31 billion U.S. dollars. Other leading countries in the baby food market include Japan, Indonesia, Pakistan, and the United States. It can be expected that revenues across the baby products spectrum will slightly dip in years to come, as birth rates in regions with easy access to contraception may drop throughout the coronavirus pandemic.


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