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Leading information sources for maternal and baby products in China 2019

The results of a survey conducted in China between June and August 2019 showed that 54 percent of surveyed parents used parenting websites or apps to get information regarding maternal and baby products. WeChat was the second leading maternal and baby product information source in China used by half of all respondents.

Leading channels to acquire information about maternal and baby products in China as of August 2019

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
Which channels do you use to get information regarding maternal and baby products?

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Statistics on "Maternity and childcare product industry in China"

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