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Type of fashion products purchased online in Poland 2018, by frequency

Consumers in Poland in 2018 were most willing to buy clothes and shoes via the internet. Clothing was most often bought once every six months or more often, while footwear was purchased once every six months or once a year. Lingerie was bought less frequently than in traditional shops - half of the people bought it once every six months or less often.

Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase

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Source

Release date

November 2018

Region

Poland

Survey time period

October 2018

Number of respondents

543 respondents

Age group

18 years and older

Special properties

Residents of the 10 largest cities in Poland

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Fashion and accessories market in Poland"

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