Podcasts users in Italy 2020, by age

As of January 2020, 52 percent of Italians between 18 and 34 years said that they had listened to podcasts in the previous 12 months. The results of the survey also revealed that podcasts were slightly less popular among users between 35 and 44 years (47 percent). Additionally, a poll of 2019 showed that podcasts were preferred by 17 percent of individuals, following audiobooks at 22 percent.

Podcasts’ genres

What types of podcasts do the nearly ten million Italian listeners prefer? Music programs were appreciated by 45 percent of users in 2019. The same trend was reported in a poll of January 2020, where news programs were the second-most listened categories of podcasts.

Access to podcasts

Most Italian users did not like the idea of paying for podcast content. In fact, in 2019, 85 percent of podcasts’ users accessed their audio content through free subscriptions, while eleven percent mixed free and paid access. Only four percent of listeners paid for a subscription or purchased the podcasts content.

Have you listened to podcasts in the last 12 months?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
YouGov Italy
Release date

January 2020

Region

Italy

Survey time period

January 9-10, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Ti è capitato di ascoltare podcast o audiolibri negli ultimi 12 mesi? Seleziona una sola risposta."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Podcast consumption in Italy"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.