17 percent of individuals, following audiobooks at 22 percent.
As of January 2020, 52 percent of Italians between 18 and 34 years said that they had listened to podcasts in the previous 12 months. The results of the survey also revealed that podcasts were slightly less popular among users between 35 and 44 years (47 percent). Additionally, a poll of 2019 showed that podcasts were preferred by Have you listened to podcasts in the last 12 months?
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YouGov Italy. (January 14, 2020). Have you listened to podcasts in the last 12 months? [Graph]. In Statista. Retrieved March 04, 2021, from https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/
YouGov Italy. "Have you listened to podcasts in the last 12 months?." Chart. January 14, 2020. Statista. Accessed March 04, 2021. https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/
YouGov Italy. (2020). Have you listened to podcasts in the last 12 months?. Statista. Statista Inc.. Accessed: March 04, 2021. https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/
YouGov Italy. "Have You Listened to Podcasts in The Last 12 Months?." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/
YouGov Italy, Have you listened to podcasts in the last 12 months? Statista, https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/ (last visited March 04, 2021)