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Podcast ad spending in the U.S. 2010-2020
Podcast ad spending in the U.S. 2010-2020
Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
Podcast advertising spending is increasing year-on-year, with 2018 figures estimated at over 320 million U.S. dollars. By 2020, these expenditures are forecast to surpass half a billion dollars. The growing advertising investments are most probably a response to the potential customer exposure posed by this medium, as podcasts reach more and more listeners in the United States each year.
What are the common views on podcast advertising?
In 2017 there were 67 million podcast listeners in the U.S., a number which is expected to increase by 20 million in 2019 and double by the end of 2022. The majority of these audiences spend between one and five hours per week listening to their choice of podcasts, which in turn translates to high probability of reaching prospective customers with advertising. In fact, the popular opinion among U.S. adults is that, as well as being entertaining, ads in podcasts are among the best targeted ones. For these reasons, avid podcasts fans would not mind a few more ads if it meant that their favorite show would be allowed to continue. All in all, the general receptivity to advertising during podcasts is positive, and audiences tend to see it as engaging, likable, relevant and memorable.
Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)
Loading statistic...
| Ad spend in million U.S. dollars | |
|---|---|
| 2020 | 534 |
| 2019 | 420 |
| 2018 | 326 |
| 2017 | 255 |
| 2016 | 190 |
| 2015 | 133 |
| 2014 | 90 |
| 2013 | 75 |
| 2012 | 58 |
| 2011 | 53 |
| 2010 | 43 |
| Ad spend in million U.S. dollars | |
|---|---|
| 2020 | 534 |
| 2019 | 420 |
| 2018 | 326 |
| 2017 | 255 |
| 2016 | 190 |
| 2015 | 133 |
| 2014 | 90 |
| 2013 | 75 |
| 2012 | 58 |
| 2011 | 53 |
| 2010 | 43 |
© Statista 2019
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Source: Bridge Ratings
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by A. Guttmann,
last edited
Aug 9, 2019
Podcast advertising spending is increasing year-on-year, with 2018 figures estimated at over 320 million U.S. dollars. By 2020, these expenditures are forecast to surpass half a billion dollars. The growing advertising investments are most probably a response to the potential customer exposure posed by this medium, as podcasts reach more and more listeners in the United States each year.
What are the common views on podcast advertising?
In 2017 there were 67 million podcast listeners in the U.S., a number which is expected to increase by 20 million in 2019 and double by the end of 2022. The majority of these audiences spend between one and five hours per week listening to their choice of podcasts, which in turn translates to high probability of reaching prospective customers with advertising. In fact, the popular opinion among U.S. adults is that, as well as being entertaining, ads in podcasts are among the best targeted ones. For these reasons, avid podcasts fans would not mind a few more ads if it meant that their favorite show would be allowed to continue. All in all, the general receptivity to advertising during podcasts is positive, and audiences tend to see it as engaging, likable, relevant and memorable.
- Source
- Bridge Ratings
- Show further sources information
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- estimate/forecast
- Supplementary notes
- All figures are estimates.
Source
- Source
- Bridge Ratings
- Show further sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- estimate/forecast
- Supplementary notes
- All figures are estimates.
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Statistics on "Podcasting in the U.S."
- Market overview
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Number of podcasts subscribed to by consumers in the United States as of February 2019Podcast subscriptions by U.S. consumers in 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019Share of U.S. adults aware of the term podcasting 2006-2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019Weekly podcast consumption in the U.S. 2013-2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Consumer behavior
The most important statistics
- Leading reasons for listening to podcasts in the United States as of February 2019Leading reasons for listening to podcasts in the U.S. 2019
- Leading locations for listening to podcasts in the United States as of February 2019Frequent locations for listening to podcasts by U.S. 2019
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
The most important statistics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicityDistribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Device and source usage
The most important statistics
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by statePodcast download share from Spotify in the U.S. 2018-2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2018
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in August 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in August 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Preferred podcast providers among adults in the United States as of March 2019Podcast providers in the United States 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)NPR: number of podcast users 2014-2018
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Statistics
- Podcast advertising interest in the U.S. 2015-2016
- Share of time spent listening to audio sources by U.S. podcast listeners 2018
- Regular users of audio streaming services in Switzerland in 2014
- Podcast consumption penetration rate worldwide 2016, by age
- Leading reasons for listening to podcasts in the U.S. 2019
- Podcast abandonment rate by podcast length in the U.S. 2016
- Survey on preferred payment methods for podcasts in Germany 2016
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Survey on podcast content use in Germany in 2016, by gender
- Share of U.S. internet users who listen to podcasts 2016, by frequency
- Global podcast consumption on PC/laptop 2017
- Survey on preferred programs for playing podcasts in Germany 2016
- Survey on frequency of podcast use in Germany 2016
- Number of active podcasts on iTunes 2008-2015
- Most popular global iTunes podcast categories 2015
- Digital share of advertising spending in Germany in 2016-2020
- Japan: digital ad spend 2012-2018
- RTB digital display ad spending in Central and Eastern Europe 2012-2018
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- TV advertising worldwide
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- Advertising in Europe
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- La Industria Publicitaria y su impacto en la economía uruguaya 2018
Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the U.S. 2014-2022
- U.S. households with podcast fans 2018, by genre
- Podcast subscriptions by U.S. consumers in 2019
- Share of U.S. adults aware of the term podcasting 2006-2019
- Share of U.S. consumers who listen to audio podcasts 2006-2019
- Audio podcast consumption in the U.S. 2008-2019
- Weekly podcast consumption in the U.S. 2013-2019
- Podcast reach on weekdays in the U.S. 2018, by daypart
- Leading reasons for listening to podcasts in the U.S. 2019
- Frequent locations for listening to podcasts by U.S. 2019
- Factors leading to increased podcast consumption in the U.S. 2017
- Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of podcast news consumption in the U.S. 2018
- Share of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Monthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Americans who watched or listened to podcasts on their computer 2018, by income
- Devices used to play podcasts in the United States in 2019
- Discovering new podcasts in the United States in 2018
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Share of time spent listening to audio sources by U.S. podcast listeners 2018
- Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Podcast publishers' global unique streams and downloads 2019
- Podcast providers in the United States 2019
- NPR: number of podcast users 2014-2018
- Podcast advertising interest in the U.S. 2015-2016
- Regular users of audio streaming services in Switzerland in 2014
- Podcast consumption penetration rate worldwide 2016, by age
- Podcast abandonment rate by podcast length in the U.S. 2016
- Survey on preferred payment methods for podcasts in Germany 2016
- Survey on podcast content use in Germany in 2016, by gender
- Share of U.S. internet users who listen to podcasts 2016, by frequency
- Global podcast consumption on PC/laptop 2017
- Survey on preferred programs for playing podcasts in Germany 2016
- Survey on frequency of podcast use in Germany 2016
- Number of active podcasts on iTunes 2008-2015
- Most popular global iTunes podcast categories 2015
- Digital share of advertising spending in Germany in 2016-2020
- Japan: digital ad spend 2012-2018
- RTB digital display ad spending in Central and Eastern Europe 2012-2018
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