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Podcast ad spending in the U.S. 2010-2020
Podcast ad spending in the U.S. 2010-2020
Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)
This statistic presents the annual podcast advertising spending in the United states from 2010 to 2020. Advertising spending in podcasts in the U.S. is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015.
Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)
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| Ad spend in million U.S. dollars | |
|---|---|
| 2020 | 395 |
| 2019 | 318 |
| 2018 | 256 |
| 2017 | 207 |
| 2016 | 167 |
| 2015 | 133 |
| 2014 | 90 |
| 2013 | 75 |
| 2012 | 58 |
| 2011 | 53 |
| 2010 | 43 |
| Ad spend in million U.S. dollars | |
|---|---|
| 2020 | 395 |
| 2019 | 318 |
| 2018 | 256 |
| 2017 | 207 |
| 2016 | 167 |
| 2015 | 133 |
| 2014 | 90 |
| 2013 | 75 |
| 2012 | 58 |
| 2011 | 53 |
| 2010 | 43 |
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Description
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This statistic presents the annual podcast advertising spending in the United states from 2010 to 2020. Advertising spending in podcasts in the U.S. is estimated to reach 256 million U.S. dollars in 2018, up from 133 million in 2015.
Show more- Show sources information
- Show publisher information
- Release date
- June 2016
- Region
- United States
- Survey time period
- 2010 to 2015
- Special properties
- estimate/forecast
- Supplementary notes
- All figures are estimates.
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- United States
- Survey time period
- 2010 to 2015
- Special properties
- estimate/forecast
- Supplementary notes
- All figures are estimates.
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Statistics on "Podcasting in the U.S."
- U.S market overview
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of podcasts subscribed to by consumers in the United States as of February 2018Podcast subscriptions by U.S. consumers in 2018
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Share of consumers who have listened to selected media in the past month in the United States in 2017Share of U.S consumers who have listened to selected media 2017
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2018Audio podcast consumption in the U.S. 2008-2018
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2018Share of U.S. consumers who listen to audio podcasts 2006-2018
- Annual cumulative podcast listening time in the United States from 2014 to 2021 (in hours)Cumulative podcast listening time in the U.S. 2014-2021
- Share of adults who have ever heard of the term "podcast" in the United States as of March 2017Knowledge of the term "podcast" in the United States 2017
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in February 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in February 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Leading podcasts occasionally listened to in the United States as of March 2017Podcasts occasionally listened to in the United States 2017
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2017 (in millions)NPR: number of podcast users 2014-2017
- Consumer habits
The most important statistics
- Programs used to play podcasts by adults in the United States as of March 2017Programs used to play podcasts in the United States 2017
- Number of users who have listened to a podcast in the past month in the United States from 2014 to 2017, by device (in millions)Most frequently used devices for podcast watching/listening in the U.S. 2014-2017
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Leading locations for listening to podcasts by podcast users in the United States as of February 2018Frequent locations for listening to podcasts by U.S. podcast users 2018
- Average length of podcasts played by adults in the United States as of March 2017Average duration of podcasts played in the United States in 2017
- Preferred devices for playing podcasts among adults in the United States as of March 2017Devices used to play podcasts in the United States in 2017
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Demographics
The most important statistics
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age groupShare of people who listen to podcasts monthly in the U.S. 2014-2018, by age
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by genderShare of people who listen to podcasts monthly in the U.S. 2014-2018, by gender
- Frequency of listening to podcasts in the United States as of March 2017, by age groupFrequency of listening to podcasts in the United States in 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age groupFrequency of paid podcast service usage in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age groupFrequency of free podcast service usage in the U.S. 2017, by age group
- Advertising
The most important statistics
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)U.S. podcast advertising revenue 2016-2020
- Quarterly podcast advertising revenue in the United States from 1st quarter 2015 to 4th quarter 2017 (in million U.S. dollars)U.S. quarterly podcast advertising revenue Q1 2015-Q4 2017
- Share of podcast listeners who have ever visited the website of an advertised company or product or taken part in an advertised voucher campaign when listening to a podcast in the United States as of March 2017Website visits/voucher campaigns after podcast ads in the United States in 2017
- Frequency of podcast listeners feeling that they are being disturbed by advertisements when listening to a podcast in the United States as of March 2017Ad disturbance when listening to podcasts in the United States 2017
- Share of podcast listeners who have ever bought a product or a brand after listening to an advertisement for it during a podcast in the United States as of March 2017Buying products/brands due to podcast ads in the United States 2017
- Leading reactions to ads in podcasts in the United States as of March 2017Reactions to ads in podcasts in the United States 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Willingness to pay for no ads in podcasts in the United States as of March 2017Willingness to pay for no ads in podcasts in the United States 2017
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Statistics
- Podcast advertising interest in the U.S. 2015-2016
- Share of U.S. internet users who listen to podcasts 2016, by frequency
- Survey on preferred payment methods for podcasts in Germany 2016
- Share of time spent listening to audio sources by U.S. podcast listeners 2016
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Podcast abandonment rate by podcast length in the U.S. 2016
- Survey on podcast content use in Germany in 2016, by gender
- Regular users of audio streaming services in Switzerland in 2014
- Podcast consumption penetration rate worldwide 2016, by age
- Leading reasons for listening to podcasts in the U.S. 2016
- Global podcast consumption on PC/laptop 2017
- Survey on preferred programs for playing podcasts in Germany 2016
- Survey on frequency of podcast use in Germany 2016
- Number of active podcasts on iTunes 2008-2015
- Most popular global iTunes podcast categories 2015
- Share general display advertising spend travel and accommodation Australia FY 2016
- Digital ad spend in Argentina 2015-2021
- Italy: growth rate of advertising spaces cost 2018, by medium
- Search advertising expenditure in Finland 2008-2015
Studies
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- IAB Report on 2017 Digital Advertising Spend
- Digital advertising in the U.S.
Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Number of podcasts subscribed to by consumers in the United States as of February 2018
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Share of consumers who have listened to selected media in the past month in the United States in 2017
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2018
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2018
- Annual cumulative podcast listening time in the United States from 2014 to 2021 (in hours)
- Share of adults who have ever heard of the term "podcast" in the United States as of March 2017
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2018
- Preferred podcast providers among adults in the United States as of March 2017
- Leading podcast genres in the United States in 2017, by share of total podcasts
- Leading podcast publishers in the United States in February 2019, by unique monthly audience (in millions)
- Leading podcast publishers worldwide in February 2019, by unique streams and downloads (in millions)
- Leading podcasts occasionally listened to in the United States as of March 2017
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2017 (in millions)
- Programs used to play podcasts by adults in the United States as of March 2017
- Number of users who have listened to a podcast in the past month in the United States from 2014 to 2017, by device (in millions)
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)
- Leading locations for listening to podcasts by podcast users in the United States as of February 2018
- Average length of podcasts played by adults in the United States as of March 2017
- Preferred devices for playing podcasts among adults in the United States as of March 2017
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Factors that would lead to increased podcast consumption in the United States in 2017
- Share of podcast listeners who use the increased playback speed feature in the United States as of February 2018
- Leading topics podcast listeners would be willing to pay money for in the United States as of March 2017
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by income
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age group
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by gender
- Frequency of listening to podcasts in the United States as of March 2017, by age group
- Frequency of using paid podcast services in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age group
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Quarterly podcast advertising revenue in the United States from 1st quarter 2015 to 4th quarter 2017 (in million U.S. dollars)
- Share of podcast listeners who have ever visited the website of an advertised company or product or taken part in an advertised voucher campaign when listening to a podcast in the United States as of March 2017
- Frequency of podcast listeners feeling that they are being disturbed by advertisements when listening to a podcast in the United States as of March 2017
- Share of podcast listeners who have ever bought a product or a brand after listening to an advertisement for it during a podcast in the United States as of March 2017
- Leading reactions to ads in podcasts in the United States as of March 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Willingness to pay for no ads in podcasts in the United States as of March 2017
- Interest of advertisers in podcasts in the United States in 2015 and 2016
- Percentage of internet users who listen to podcasts in the United States as of April 2016, by frequency
- How would you like to pay for podcasts?
- Distribution of time spent listening to audio content among podcast listeners in the United States as of August 2016, by source
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
- Abandonment rate of podcasts among podcast listeners in the United States as of March 2016, by podcast length
- What kind of podcasts do you listen to?
- Share of regular users of selected audio streaming services in Switzerland in 2014
- Monthly podcast consumption penetration rate worldwide in 3rd quarter 2016, by age
- Leading reasons for listening to podcasts among adults in the United States as of August 2016
- Share of podcast listeners who have listened to a podcast on PC/laptop in the last month worldwide from 2015 to 2017
- Which program do you play podcasts on?
- How often do you use podcasts, in any form?
- Number of active podcasts on iTunes worldwide from 2008 to 2015 (in thousands)
- Most popular iTunes podcast categories worldwide in 2015, by number of active podcasts (in thousands)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Growth rate in the cost of advertising spaces* in Italy in 2018, by medium
- Search engine advertising expenditure in Finland from 2008 to 2015 (in million euro)
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