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Best-selling kei car models in Japan 2019

Honda’s N-Box was the best-selling kei car model in Japan in 2019, reaching a sales volume of over 253 thousand units during the measured time period.
The often box shaped light motor passenger vehicles, known as kei cars in Japan, are a distinctive feature of the domestic automotive market and barely sold outside of the country.

Tiny car big in Japan

After being introduced into the Japanese automotive market in the late 1940s, light motor vehicles quickly gained popularity. Kei cars are not only an affordable alternative to regular-sized passenger cars, but also accommodate to the limited space of Japan’s urban areas.
Nowadays, all of the country’s big automotive brands participate in light vehicle manufacturing, satisfying the steady demand for maximum convenience in a tiny space.

Consumer diversity

Mini cars proved to be particularly popular among the country’s elderly, with a strong female target group. Despite being very compact, a variety of kei cars are designed to fit the needs of persons with disabilities. The majority of such mini sized assisted-mobility vehicles are wheelchair accessible mini cars, allowing easy access via the vehicle’s rear end.

Best-selling minicar models in Japan in 2019, based on sales

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Sources

Release date

January 2020

Region

Japan

Survey time period

2019

Supplementary notes

According to the source, Japanese minicars or kei cars are vehicles defined by being shorter than 3.4 meters with a maximum height of 2 meters and a maximum width of 1.48 meters. The engine capacity is restricted to 0.66 liters measured by Japanese standards. Kei cars are often box shaped in order to minimize the overall size of the vehicle while maximizing interior space.

Values have been rounded.

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Statistics on "Mini vehicles in Japan"

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