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Passenger car market in Japan - statistics & facts

Japan is home to automotive manufacturers that supply the whole world. But what are the characteristics of its domestic automotive market? Most new vehicle registrations in Japan are passenger cars of domestic brands like Toyota, Suzuki, Daihatsu, or Nissan. While several million passenger car exports accounted for more than half of domestic production, imports stayed below 360 thousand in the last years, including Japanese production overseas. Despite the great significance of the foreign market, Japanese carmakers have adjusted to domestic demands with small, affordable models that have low fuel consumption. Core industry technologies are hybrid-electric engines, as well as safety and autonomous driving systems.

Japan’s best-selling passenger car is a box-shaped lightweight

More than one in three passenger cars used or sold domestically belongs to the Japanese vehicle class of light motor vehicles. The Road Transport Vehicle Law defines these mini vehicles, also known as kei cars, as vehicles with an engine displacement of 660cc or smaller and a measurement not exceeding 3.4m in length, 2m in height, and 1.48m in width.
The average private car owner in Japan uses the vehicle primarily for short to medium trips intended for nearby shopping or commuting to work and school. For these purposes, many people seem satisfied accepting limited engine power, interior space, and crashworthiness. The advantages over regular passenger cars are lower prices and maintenance costs, economical parking, and easier handling on Japan’s many narrow roads.

Automotive electrification in Japan

Reinforcing its commitment to making Japan carbon neutral by 2050, the Japanese Government raised its reduction target for emissions to 46 percent by 2030 (compared to 2013). The electrification of motor vehicles is part of its strategy: automobiles account for roughly 16 percent of Japan‘s carbon emissions.
Consequently, the Government announced that all new passenger cars should be electrified by 2035, referring to battery electric vehicles (BEV), fuel cell electric vehicles (FCEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV) which already account for a large share of new sales today. Especially HV are popular and most often considered for the next car purchase.
As the 2035-target only applies to new sales, the used vehicle market will partially determine the transition to a fully electrified vehicle stock. Apart from 2020, the recent years showed an increase in used car sales and an aging car stock. Ultimately, the positive effects of electrification also depend on Japan’s electricity generation. Unless powering a ‘next-generation vehicle’ is less polluting, their demand on the passenger car market will be below its potential. However, recent life-cycle assessments of PHEV, FCEV, and especially BEV showed lower GHG emissions than other comparable vehicles regardless of the electricity mix.

Key figures

The most important key figures provide you with a compact summary of the topic of "Passenger car market in Japan" and take you straight to the corresponding statistics.

Brand segment revenue in Japan

Electric vehicles in Japan

Voluntary car insurances in Japan

Road safety in Japan

Interesting statistics

In the following 6 chapters, you will quickly find the 35 most important statistics relating to "Passenger car market in Japan".

Passenger car market in Japan

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Passenger car market in Japan - statistics & facts

Japan is home to automotive manufacturers that supply the whole world. But what are the characteristics of its domestic automotive market? Most new vehicle registrations in Japan are passenger cars of domestic brands like Toyota, Suzuki, Daihatsu, or Nissan. While several million passenger car exports accounted for more than half of domestic production, imports stayed below 360 thousand in the last years, including Japanese production overseas. Despite the great significance of the foreign market, Japanese carmakers have adjusted to domestic demands with small, affordable models that have low fuel consumption. Core industry technologies are hybrid-electric engines, as well as safety and autonomous driving systems.

Japan’s best-selling passenger car is a box-shaped lightweight

More than one in three passenger cars used or sold domestically belongs to the Japanese vehicle class of light motor vehicles. The Road Transport Vehicle Law defines these mini vehicles, also known as kei cars, as vehicles with an engine displacement of 660cc or smaller and a measurement not exceeding 3.4m in length, 2m in height, and 1.48m in width.
The average private car owner in Japan uses the vehicle primarily for short to medium trips intended for nearby shopping or commuting to work and school. For these purposes, many people seem satisfied accepting limited engine power, interior space, and crashworthiness. The advantages over regular passenger cars are lower prices and maintenance costs, economical parking, and easier handling on Japan’s many narrow roads.

Automotive electrification in Japan

Reinforcing its commitment to making Japan carbon neutral by 2050, the Japanese Government raised its reduction target for emissions to 46 percent by 2030 (compared to 2013). The electrification of motor vehicles is part of its strategy: automobiles account for roughly 16 percent of Japan‘s carbon emissions.
Consequently, the Government announced that all new passenger cars should be electrified by 2035, referring to battery electric vehicles (BEV), fuel cell electric vehicles (FCEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV) which already account for a large share of new sales today. Especially HV are popular and most often considered for the next car purchase.
As the 2035-target only applies to new sales, the used vehicle market will partially determine the transition to a fully electrified vehicle stock. Apart from 2020, the recent years showed an increase in used car sales and an aging car stock. Ultimately, the positive effects of electrification also depend on Japan’s electricity generation. Unless powering a ‘next-generation vehicle’ is less polluting, their demand on the passenger car market will be below its potential. However, recent life-cycle assessments of PHEV, FCEV, and especially BEV showed lower GHG emissions than other comparable vehicles regardless of the electricity mix.

Interesting statistics

In the following 6 chapters, you will quickly find the 35 most important statistics relating to "Passenger car market in Japan".

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