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Sales volume of leading kei car brands in Japan 2019

Daihatsu sold over 615 thousand kei cars in 2019, thus remaining the leading mini car manufacturer in Japan.
The often box shaped light motor passenger vehicles, known as kei cars in Japan, are a distinctive feature of the domestic automotive market and are barely sold outside of the country.

A large selection of mini-sized vehicles

Daihatsu Motor Co., Ltd., a wholly owned subsidiary of Toyota Motor Corporation, specializes in the production of light motor vehicles. Daihatsu’s line-up includes a segment of mini sized assisted-mobility vehicles, allowing easier access for wheelchair users. Besides mini passenger cars, the company offers a variety of mini-sized commercial vehicles, trucks, and vans.

Big profits through small cars

While Daihatsu is the most successful automotive brand in terms of overall mini car sales, the best-selling kei car model of 2019 was produced by Honda. With its Spacia model coming in third place, Suzuki is another firm competitor in the field of light motor vehicle sales in Japan.
All of the country’s major automobile makers profitably participate in kei car production, catering to the steady domestic demand of light motor vehicles.

Leading minicar manufacturers in Japan in 2019, based on sales

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Release date

January 2020



Survey time period


Special properties

figures include new registrations of passenger cars, commercial vehicles and buses

Supplementary notes

According to the source, Japanese minicars or kei cars are vehicles defined by being shorter than 3.4 meters with a maximum height of 2 meters and a maximum width of 1.48 meters. The engine capacity is restricted to 0.66 liters measured by Japanese standards. Kei cars are often box shaped in order to minimize the overall size of the vehicle while maximizing interior space.

Values have been rounded.

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Statistics on "Mini vehicles in Japan"

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