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European fast fashion brands ranked by worldwide revenue 2019

Based on the revenue figures from the company's financial year 2018, Spain-based retailer Zara (Inditex) ranked as the leading fast-fashion company in Europe. In that year, Zara generated around 22 billion British pounds, surpassing the annual revenues of British retailers Marks & Spencer and Primark combined.

Fast fashion’s product suppliers

The fashion industry’s big names such as Zara and H&M are known for driving overproduction of apparel, which is predominantly outsourced through supplier factories in developing countries. H&M’s two main suppliers are located in China and Bangladesh, for instance. While the former also happens to be where most of the Inditex Group’s products are manufactured, the Spanish fashion retailer also has suppliers around European countries, such as Portugal and Spain.

Europe’s textile waste problem

Fast fashion companies often receive criticism for a string of reasons, the main ones revolving around environmental and ethical issues. Besides concerns around materials used in the production of clothes, unsold apparel that may end up sitting in companies’ inventories and clothing products that actually reach consumers but end up getting discarded create immediate problems. Recent studies looking into discarded textile items demonstrated that in Europe total textile waste produced per person was as high as nearly 15 kilograms, most of which went to landfills to complicate the matter even further.

Leading European fast fashion brands based on total revenue worldwide in 2019 (in million GBP)*

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Release date

February 2020



Survey time period

2018 to 2019

Supplementary notes

* Numbers for Zara (Inditex), H&M, Primark (Associated British Foods), Asos, Debenhams, The Arcadia Group, and Next were 2018 revenue figures, due to companies' 2019 annual reports not being published at the time of calculation.
The source makes the following note regarding methodology: "Data was collected using the annual accounts of the given brands, focusing on individual gross profits and/or revenue in the detailed financial year. Exchange rates, where appropriate, were calculated using Google Finance between 17th - 27th October 2019."

Date of access is used in this statistic in lieu of date of publication.

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Statistics on "Fast fashion in Europe"

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