Online video audience of main websites Italy 2020

The online video audience of main Italian platforms and media outlets increased significantly during the lockdown forced by the coronavirus (COVID-19) outbreak in 2020. The financial newspaper Il Sole24Ore saw the number of unique video viewers grow massively from 790 thousand users as of mid-February to over five million users between March 9th and 15th. A similar trend was reported for other newspaper websites, as well as for some on demand platforms. The video audience of Mediaset Play went from two million to 2.4 million unique users over the same period.

Online video audience of main Italian websites and platforms in February and March 2020, by number of unique users

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Release date

March 2020



Survey time period

February and March, 2020

Method of interview

CATI, online interview

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Statistics on "Coronavirus: impact on the internet and media in Italy"

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