Web traffic is one of the most important metrics to measure performance and success online. What are the most popular websites? How long do internet users spend online, and what content do they engage most with? What kind of devices are used to go online and how has this changed in the past few years? After battling it out with Yahoo since 2006, Google claimed the top spot as the most popular website worldwide in 2010, holding this position ever since.
Google, Facebook, Amazon… these names are familiar to online users. Apart from being some of the biggest tech companies, the websites belonging to these digital giants are also consistently ranked among the most popular web properties online. Search platform Google.com is the most visited website worldwide with more than 88.4 billion monthly visits from global online audiences in November 2022. Google’s video platform YouTube.com is ranked second with 74.8 billion visits per month.
Desktop browsing is no longer automatically the most popular method of accessing online content, with more than 58 percent of the world population accessing the internet via mobile devices. The global increase in mobile connectivity with technologies like 5G is a major push in democratizing and spreading internet access, giving room for the growth of sectors like e-commerce, social media, online search, and advertising.
In mid-2022, mobile accounted for almost 60 percent of global online traffic and this trend is constantly accelerating. Some regions which have traditionally lagged in fixed-line online development are considered mobile first – in Africa, over 75 percent of web traffic comes from mobile phones, with many online users not having access to desktop devices at all. In contrast, Oceania’s online usage is still predominantly via desktop.
Statista offers a wide range of statistics on internet reach and traffic. In this section, users can find global and country-specific internet penetration rates, information on consumer IP traffic, and comprehensive web traffic projections alike.
The platform provides relevant insights into the latest online usage trends and internet traffic patterns. Up-to-date information on desktop and mobile data traffic can be found along with visitor numbers and market shares for leading internet conglomerates. Based on these and other key performance indicators, Statista also identifies the most visited websites, multi-platform web properties, and the most popular mobile apps worldwide.