Reach & Traffic

Statistics and Market Data on Online Reach & Traffic

Reach & Traffic statistics This page provides statistics, facts and market data related to online reach and traffic. This includes information on website market shares and vists, penetration rates as well as traffic volume projections.


According to recent data, global consumer IP traffic in 2012 amounted to 35.05 exabytes per month. The popularity of web properties and mobile apps is often measured in user reach or web traffic. Popular types of websites often include portal pages, search engines, social networks, e-commerce sites as well as digital content pages including streaming media.

In the United States, the most popular multi-platform web properties regularly accumulate more than 170 million visitors per month. Many popular websites are also widely used outside of the United States – online retailer Amazon regularly outranks most competitors in the European market, same goes for search giant and online service provider Google. In 2013, Facebook was also widely used across all global regions with more than half of worldwide internet users accessing the social network.

The increasing spread of mobile devices such as smartphones and tablets as well as the increasing mobile media consumption are expected to cause the global mobile data traffic to increase 10-fold by 2017 and exceed 11.2 exabytes per month. According to industry statistics, the most popular mobile apps based on global user base penetration are Google Maps, Facebook Mobile app and YouTube.

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