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Global shoppers planning to increase purchases through digital channels 2019

Shopping apps and social media were the most popular digital shopper channels through which global shoppers were considering to increase their purchases. According to a June 2019 survey of global shoppers, 35 percent of respondents stated that they planned to increase purchases via shopping app over the next 12 months. Social media and brand websites were ranked second with 32 percent of survey respondents intending to use these channels more. Only 13 percent of respondents stated that they want to buy more items online via visual search.

Share of worldwide shoppers who plan to increase purchases through select digital channels over the next 12 months as of July 2019

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Source

Release date

October 2019

Region

Worldwide

Survey time period

June 14 to July 2, 2019

Number of respondents

10,614 respondents

Special properties

shoppers

Method of interview

Online survey

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Statistics on "E-commerce worldwide"

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