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Popular maternity products among young mothers in China 2019, by shopping frequency

Published by
Yihan Ma,
Apr 12, 2021
According to a survey conducted in China in late 2019 among mothers in their 20s, almost 35 percent of respondents admitted that they often purchased nutrition products for pregnant and breastfeeding women, whereas around 56 percent said that they had purchased said products. Pregnancy and maternity related hygiene and skincare products were other quite popular purchases among young Chinese mothers.

Leading pregnancy and maternal product types among mothers in their 20s in China as of November 2019, by purchasing frequency

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Release date

December 2019

Region

China

Survey time period

November 2019

Number of respondents

1,000 respondents

Age group

20-29 years

Special properties

among mothers born in 1990s

Method of interview

Online survey

Supplementary notes

The survey respondents had a higher education and income level than mothers of this age group nationwide on average.

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Maternity and childcare product industry in ChinaBaby care market in the U.S.E-Commerce in ChinaRetail industry in ChinaDemographics of China
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