Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Maternity and childcare product industry in China - statistics & facts

Starting from 2016, Chinese couples have been officially permitted to have a second child. The amendment of the family planning law marked the end of the some-30-years‘ one-child policy. Afterward, the country witnessed a sudden, albeit short, burst in new births. After spurring to around 13.6 in 2016, the average newborn number per 1,000 inhabitants in China continued to decrease and hit an all-time low in 2020. In the face of the aging population, the Chinese government further relaxed the restriction and announced the launch of the three-child policy in May 2021. Benefited from the favorable policies, China’s maternity and childcare product market saw a steady increase in recent years.

Due to the rising demand from younger generation parents pursuing high-quality lifestyles amid the growing disposable income and education levels, the value of the maternal and baby market in China was estimated to surpass 3.2 trillion yuan in 2020. The Chinese baby formula contamination scandals back in 2008 have boosted the demand for milk formula and baby food from international brands. However, owing to the government’s support in increasing the market share of local milk formula producers in China, the market share of domestic milk formula brands has risen noticeably in the past years. In 2020, Chinese baby formula brand Feihe overtook Nestlé to become the most significant baby formula manufacturer in China, indicating the revitalization of China’s baby formula industry.

Increasing purchasing power has enabled Chinese parents to provide their children not only with daily necessities such as infant food, diapers, and clothing but also nutrition supplements, hygiene products, and toys. Over the past few years, China’s baby personal care market has witnessed a notable development with a focus on new market segments such as baby skincare, bathing, and hair products. It is not hard to imagine that quality is the most important factor for Chinese parents to choose baby products in all segments.

As a result of the fast-growing e-commerce industry in China, online shopping plays a prominent role in China’s maternity and childcare product market. By the end of 2020, approximately 245 million Chinese consumers purchased mother and baby products online. As of 2021, nutrition supplements and snacks are the most popular maternity and childcare products sold on e-commerce platforms.

The improving living standards of the expanding middle class has already created a solid foundation for medium and high-end mother and child product markets in China. The steady rise of this industry is likely to continue over the next decade with a focus on high-quality, safe, ecological, and healthy products, increasing retail competition and opening significant business opportunities.

Key figures

The most important key figures provide you with a compact summary of the topic of "Maternity and childcare product industry in China" and take you straight to the corresponding statistics.

Infant food and milk formula

Other maternity and childcare products

Consumer behavior

Interesting statistics

In the following 6 chapters, you will quickly find the 30 most important statistics relating to "Maternity and childcare product industry in China".

Maternity and childcare product industry in China

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Maternity and childcare product industry in China - statistics & facts

Starting from 2016, Chinese couples have been officially permitted to have a second child. The amendment of the family planning law marked the end of the some-30-years‘ one-child policy. Afterward, the country witnessed a sudden, albeit short, burst in new births. After spurring to around 13.6 in 2016, the average newborn number per 1,000 inhabitants in China continued to decrease and hit an all-time low in 2020. In the face of the aging population, the Chinese government further relaxed the restriction and announced the launch of the three-child policy in May 2021. Benefited from the favorable policies, China’s maternity and childcare product market saw a steady increase in recent years.

Due to the rising demand from younger generation parents pursuing high-quality lifestyles amid the growing disposable income and education levels, the value of the maternal and baby market in China was estimated to surpass 3.2 trillion yuan in 2020. The Chinese baby formula contamination scandals back in 2008 have boosted the demand for milk formula and baby food from international brands. However, owing to the government’s support in increasing the market share of local milk formula producers in China, the market share of domestic milk formula brands has risen noticeably in the past years. In 2020, Chinese baby formula brand Feihe overtook Nestlé to become the most significant baby formula manufacturer in China, indicating the revitalization of China’s baby formula industry.

Increasing purchasing power has enabled Chinese parents to provide their children not only with daily necessities such as infant food, diapers, and clothing but also nutrition supplements, hygiene products, and toys. Over the past few years, China’s baby personal care market has witnessed a notable development with a focus on new market segments such as baby skincare, bathing, and hair products. It is not hard to imagine that quality is the most important factor for Chinese parents to choose baby products in all segments.

As a result of the fast-growing e-commerce industry in China, online shopping plays a prominent role in China’s maternity and childcare product market. By the end of 2020, approximately 245 million Chinese consumers purchased mother and baby products online. As of 2021, nutrition supplements and snacks are the most popular maternity and childcare products sold on e-commerce platforms.

The improving living standards of the expanding middle class has already created a solid foundation for medium and high-end mother and child product markets in China. The steady rise of this industry is likely to continue over the next decade with a focus on high-quality, safe, ecological, and healthy products, increasing retail competition and opening significant business opportunities.

Interesting statistics

In the following 6 chapters, you will quickly find the 30 most important statistics relating to "Maternity and childcare product industry in China".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)