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Most important factors when shopping online in Finland 2019

What is important for Finnish consumers when shopping online? Around 70 percent of the respondents said in a consumer survey from 2019 that clearly stated delivery costs are extremely important, and 23 percent found it somewhat important. For 65 percent of the respondents, detailed product descriptions and pictures were of great importance, followed by inexpensive delivery costs with 57 percent of the respondents.

Most important factors among Finnish consumers when shopping online in 2019

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Release date

September 2019



Survey time period

June to July 2019

Number of respondents

1,951 respondents*

Age group

18-79 years

Special properties

Internet users

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Which of the following is important when shopping online?"

Multiple answers were possible.

Missing percentage points to 100 percent or percentage points exceeding 100 percent are probably due to rounding.

*The total number of respondents from Finland was 2,140.

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