Preferred device for cross-border B2C e-commerce in Belgium 2016-2018

This statistic shows the answers to a survey question asking consumers in Belgium on the device usage when buying something from a web shop located in a foreign country in 2016 and 2018. Approximately 75 of the respondents indicated they would use a computer for this purpose, with 13 percent of the respondents using their smartphone.

Based on the number of website visits,, the French version of Amazon was Belgium's most popular online retailer with roughly 160 million visits in 2017. Chinese web shop Aliexpress had approximately 66 million visits from Belgium. and (the same online platform, in respectively French and Dutch) were the most visited online platform with domestic origins.

Preferred device for cross-border purchases among online shoppers in Belgium in 2016 and 2018*

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Release date

July 2018



Survey time period

13 March, 2018, to 1 May, 2018

Number of respondents

n 2018 = 580; n 2016 = 324

Age group

18-74 years

Special properties

cross-border shoppers only

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking only about the purchases you make on websites in other countries, what proportion of your purchases in the last 12 months do you think were made using each device?"

* The figures have been taken from several publications. No numbers were provided, however, for 2017 or before 2016, when Belgium was not included in the survey.

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Statistics on "Cross-border online shopping in Belgium"

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