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Opinions on future online expenditure on organic products in Italy as of 2020

In a recent survey, Italian customers were asked to predict their future average expenditure on organic products purchased online. Almost half of them declared to expect an increase in their spending volume in the next three years, while 36 percent expected this increase already in the course of 2020. Only one percent of respondents reported that they foresee a decrease in their future online expenditure for these products.

Opinions on future online consumer expenditure on organic products among Italian consumers as of 2020

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Release date

March 2020



Survey time period

January and February 2020

Number of respondents

520 respondents

Age group

18 years and older

Special properties

online buyers of organic products

Method of interview

Online survey

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