Popular products on e-commerce sites during coronavirus pandemic in China 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, most of the respondents who had shopped online said they had bought more food and groceries, as well as personal hygiene products such as toilet paper and masks. Dry food items were shopped most frequently online among all food products.

Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

China

Survey time period

May 7 to 30, 2020

Number of respondents

1,491 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)

The question was asked among 695 female and 796 male online shoppers.

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