Brazil: consumer views on natural cosmetics 2019

The search for natural, organic and sustainable products is a global trend that is affecting every segment of consumer behavior, including the choice of cosmetics. According to a survey conducted in Brazil, 53 percent of respondents were interested in natural beauty products as of September 2019. Meanwhile, 31 percent believed that products manufactured with organic and natural ingredients were more effective than the ones using chemicals. In 2019, nine percent of consumers who purchased an organic product in Brazil chose to buy organic cosmetics.

Consumer preferences for natural beauty products in Brazil as of September 2019

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Release date

September 2019



Survey time period

As of September 2019

Supplementary notes

The source does not specify the date of data collection, the type of survey or the number and age of respondents. The date of survey given is the date of publication.

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Statistics on "Cosmetics industry in Brazil"

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