In 2022, Colgate was by far the most popular health and beauty brand in Latin America in terms of Consumer Reach Points, at 776 million CRPs. That same year, Dove reached 255 million CRPs, which placed it second on the list. Rexona completed the list of top three health and beauty brands for Latin America, with 251 million Consumer Reach Points. Colgate was also the most purchased health and beauty brand in Latin America that year.
Leading health and beauty brands in Latin America in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 2, 2023). Leading health and beauty brands in Latin America in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Latin America in 2022 (in million Consumer Reach Points)." Chart. August 2, 2023. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. (2023). Leading health and beauty brands in Latin America in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Latin America in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Latin America in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/ (last visited October 14, 2024)
Leading health and beauty brands in Latin America in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/