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Latin America: most popular health & beauty brands 2019

In 2019, Colgate ranked first on the list of most popular health and beauty brand in Latin America, with 825 million Consumer Reach Points (CRP). That same year, Sunsilk | Sedal | Seda reached 281 million CRP, which placed it second on the list. Palmolive completed the top three for Latin America, with 276 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading health and beauty brands in Latin America in 2019

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Sources

Release date

May 2020

Region

LAC

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.

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