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Latin America & Caribbean: market share of cosmetics direct sales 2014-2019

In 2019, direct sales of cosmetics and personal care products represented 60.9 percent of the total direct retail sales in Latin America and the Caribbean, showing a decrease of 0.5 percentage points in relation to the previous year and -4.9 percentage points when compared to 2017. This downward trend can also be seen in the revenue generated by beauty and personal care direct sales in the region during the same period.

Cosmetics and personal care as percentage of total direct sales in Latin America and the Caribbean from 2014 to 2019

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Release date

July 2020



Survey time period

2014 to 2019

Special properties

Based on retail sales revenue

Supplementary notes

* Data prior to this year was taken from a previous report.

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Statistics on "Cosmetics industry in Mexico "

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