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Factors driving consumers to shop online in coronavirus pandemic in Taiwan 2020

Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

5,023 respondents

Age group

16 years and older

Special properties

among respondents who purchased more online due to the pandemic

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 3,091 female and 1,932 male respondents.

The survey was conducted among
509 respondents aged 16 to 24 years,
1,780 respondents aged 25 to 34 years,
1,798 respondents aged 35 to 44 years,
702 respondents aged 45 to 54 years and
234 respondents aged 55 years and older.

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