Retail e-commerce revenue in Canada from 2015 to 2021 (in billion U.S. dollars)

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Sales in billion U.S. dollars

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This statistic gives information on retail e-commerce sales in Canada between 2015 and 2016 and provides a forecast until 2021. In 2016, retail e-commerce sales amounted to 18.34 billion U.S. dollars and are projected to grow to 28.66 billion U.S. dollars in 2021.
Online retail in Canada - additional information

On a global scale, B2C e-commerce sales are expected to reach approximately 1.5 trillion U.S. dollars in 2018, up from nearly 995 billion in 2015. The Canadian market is expected to see sales figures increase from 29.6 billion Canadian dollars in 2015 to 44 billion in 2018. At the same time, sources forecast that online sales share within total industry sales will also exhibit a growing trend. It is said that e-commerce will account for eight percent of total retail sales in Canada in 2018 – that’s a three percent increase from 2014.

With this in mind, approximately 26 percent of surveyed retailers indicated they were planning to advance their e-commerce performance as of 2014. That year it was found that 66 percent of retailers offering online shopping or services were conducting business within the apparel category, while 59 percent who said they provided e-commerce services to their customers came from the fast food vertical. Also, the majority of retailers in these two sectors believed that online shopping growth had a positive effect on their businesses. Most of the responding retailers agreed that online shopping was helping their companies attract new customers. What is more, when asked to identify ways in which online shopping influences their business, 57 percent said that it helped increase their company’s total sales and revenues.

All in all, Canada’s e-commerce market is relatively strong. It was calculated, that in 2014 there were 20.2 million digital buyers in the country. This number is predicted to reach 22.5 million digital shoppers by the end of 2018.
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Release date
October 2016
Survey time period
2015 to 2016
Supplementary notes
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.

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