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Positive coronavirus impact on online purchases in Taiwan 2020, by gender

Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on Taiwanese online shopping behavior conducted by Rakuten Insight in May 2020, about 52 percent of female respondents said that they shopped more online during the pandemic, slightly higher than that among male respondents.

Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

10,097 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 5,919 female and 4,178 male respondents.

The survey was conducted among
1,206 respondents aged 16 to 24 years,
3,561 respondents aged 25 to 34 years,
3,342 respondents aged 35 to 44 years,
1,441 respondents aged 45 to 54 years and
547 respondents aged 55 years and older.

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