Hong Kong: coronavirus impact on future online purchase habits by age group 2020

Online purchases surged during the coronavirus (COVID-19) pandemic and would likely to remain as a new norm later in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, 84 percent of the respondents aged between 25 to 34 years who had purchased online more frequently during the pandemic said they would continue to do so after businesses are open and social distancing measures are lifted.

Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in Hong Kong as of May 30, 2020, by age group

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Release date

June 2020

More information

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

3,580 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you think you would continue purchasing the items that you bought more frequently during the pandemic online even after businesses are open and social distancing measures are lifted?

The question was asked among 2,317 female and 1,263 male online shoppers.

The survey was conducted among
455 respondents aged 16 to 24 years,
1,289 respondents aged 25 to 34 years,
988 respondents aged 35 to 44 years,
520 respondents aged 45 to 54 years and
328 respondents aged 55 years and older.

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