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Most common ways of purchasing pets in Italy 2007-2019

Pets were purchased...

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Release date

May 2019



Survey time period

December 2018

Number of respondents


Special properties

Italian veterinaries' clients who purchased a pet

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*Sample count for different years: 2007 N=304, 2011 N=294, 2017 N=239, 2019 N=291

The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on " Consumer behavior of pet owners in Italy "

Statistics on Consumer behavior of pet owners in Italy



Expenditure and purchase




Behavior and awareness


Opinions of veterinaries


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