Share of purchased pets on total pet owners in Italy 2007-2019

Published by
T. Ozbun,
Jan 18, 2022
Owning a pet is a rather common practice in Italy. The way one acquires a pet, however, can differ from owner to owner. Some prefer to buy puppies at specialized stores, others would rather adopt them and in some cases one becomes a pet-owner by means of a gift. A survey conducted on pet-owners who were also veterinaries' clients revealed that, in 2019, 29 percent of them purchased their pet. This figure was more or less stable from 2007 to 2019, always fluctuating around a value of 30 percent. However, there was a decrease in 2017, when the share of pet-owners who purchased their pet dropped to 24 percent.

Share of purchased pets on total pet owners in Italy in selected years from 2007 to 2019

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Release date

May 2019

Region

Italy

Survey time period

2007 to 2019

Number of respondents

1,000-1,003*

Special properties

Italian veterinaries' clients

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*Sample count for different years: 2007 N=1,001, 2011 N=1,000, 2017 N=1,003, 2019 N=1,001

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Consumer behavior of pet owners in ItalyPet food industry in the United StatesOnline pet care market in the United StatesPet food and pet care products in Italy Pet market in Europe
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