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Propensity to purchase products at veterinary office in Italy 2019

Would Italians buy products for their animals directly at their veterinary's office? A survey conducted in December 2018 revealed that around 30 percent of them would not. However, a majority of people would be willing to give it a try. In particular, almost half of the respondents would be willing to buy medications. We note also a keen interest towards anti-parasitic products (30 percent) and pet food (almost 20 percent).

Propensity to purchase products at veterinary office in Italy in 2019

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Release date

May 2019



Survey time period

December 2018

Number of respondents

1,001 respondents

Special properties

Veterinaries' clients

Method of interview

Computer-assisted telephone interviews (CATI)

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Statistics on "Consumer behavior of pet owners in Italy"

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