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Impression of content amount of Abema Premium Japan 2019-2020

According to a monthly survey conducted by GEM Partners, about 3.7 percent of respondents in Japan had the impression that Abema Premium offered a lot of content on its platform as of June 2020. A comparison with other subscription video on demand (SVoD) services showed a significant gap compared to the leading services when it came to the perceived amount of content. The source pointed out that the result for Abema Premium might have been influenced by a recent renaming of the service.

Monthly impression of content amount offered by Abema Premium among people in Japan from July 2019 to June 2020

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Source

In cooperation with
GEM Partners
Release date

June 2020

Region

Japan

Survey time period

July 2019 to June 2020

Number of respondents

approx. 10,000

Age group

15-69 years

Special properties

values refer to results at the end of the previous month

Method of interview

Online survey

Supplementary notes

*The name "Ameba Video (Premium plan)" was used for survey questions until the May 2020 results. Starting from June 2020, the new name "Abema Premium" was used.

The results refer to the share of respondents who answered that there are or seem to be many titles on the platform, regardless of whether the individual respondent had actually used the service in question.

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