FIFA World Cup is one of the most effective international marketing platforms, reaching millions of people in over 200 countries throughout the world. As a result, the media rights revenue that FIFA can generate from the tournament consistently reaches into the billions of U.S. dollars. In 2018, media rights revenue from the FIFA World Cup stood at a record three billion U.S. dollars.
The Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars)
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Nielsen. (June 11, 2018). Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. "Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars)." Chart. June 11, 2018. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. (2018). Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen. "Media Rights Revenue from The Fifa World Cup from 2002 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Jun 2018, https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/
Nielsen, Media rights revenue from the FIFA World Cup from 2002 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1133223/media-rights-revenue-fifa-world-cup/ (last visited August 08, 2022)