Most valuable sports events brands worldwide in 2016 (in million U.S. dollars)*

The statistic shows a ranking of sports events worldwide in 2016 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 630 million U.S. dollars.

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 Brand value in million U.S. dollars
Super Bowl 630
Summer Olympic Games 366
Winter Olympic Games 285
FIFA World Cup 229
WrestleMania 180
College Football playoff 160
NCAA Men's Final Four 155
MLB World Series 148
Daytona 500 133
UEFA Champions League 127
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