Most valuable sport event brands worldwide 2019

The statistic shows a ranking of sports events worldwide in 2019 according to brand value. The Super Bowl is the most valuable sports event brand with a value of 780 million U.S. dollars.

Most valuable sports events brands worldwide in 2019 (in million U.S. dollars)*

Brand value in million U.S. dollars
Super Bowl780
Summer Olympic Games375
NCAA Men's Final Four300
FIFA World Cup282
College Football Playoffs255
UEFA Champions League168
Kentucky Derby155
Winter Olympic Games150
MLB World Series122
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Release date

October 2019



Survey time period


Supplementary notes

* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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Statistics on "FIFA World Cup 2018"

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