Most valuable sports events brands worldwide in 2017 (in million U.S. dollars)*

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Brand value in million U.S. dollars
Super Bowl663
Summer Olympic Games419
Winter Olympic Games285
FIFA World Cup229
NCAA Men's Final Four228
UEFA Champions League185
College Football playoff176
Daytona 500140
MLB World Series124

© Statista 2017

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The statistic shows a ranking of sports events worldwide in 2017 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 663 million U.S. dollars.
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Release date
October 2017
Survey time period
Supplementary notes
* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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