Most valuable sports events brands worldwide in 2016 (in million U.S. dollars)*

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Brand value in million U.S. dollars
Super Bowl630
Summer Olympic Games366
Winter Olympic Games285
FIFA World Cup229
WrestleMania180
College Football playoff160
NCAA Men's Final Four155
MLB World Series148
Daytona 500133
UEFA Champions League127
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About This Statistic

The statistic shows a ranking of sports events worldwide in 2016 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 630 million U.S. dollars.

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