Brand value of the FIFA World Cup from 2012 to 2017 (in million U.S. dollars)*

Brand value of the FIFA World Cup 2012-2017 The statistic shows the brand value of the FIFA World Cup from 2012 to 2017. The FIFA World Cup had a brand value of 229 million U.S. dollars in 2017.
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Brand value in million U.S. dollars
2012147
2013160
2014170
2015229
2016229
2017229
Brand value in million U.S. dollars
2012147
2013160
2014170
2015229
2016229
2017229
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Description Source More information
The statistic shows the brand value of the FIFA World Cup from 2012 to 2017. The FIFA World Cup had a brand value of 229 million U.S. dollars in 2017.
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Release date
October 2017
Region
Worldwide
Survey time period
2012 to 2017
Supplementary notes
* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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