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Brazil: popular online service categories 2019

Approximately 16 percent of e-commerce users surveyed in Brazil in September 2019 said the service they had most frequently ordered online consisted of meals from restaurants, delivered with the support of platforms such as iFood and Rappi. Likewise, 16 percent of respondents mentioned music, games, and movies. Almost one fifth (23 percent) of the digital consumers surveyed stated that they had not bought any service on the internet.

Most popular online service categories in Brazil in 2019, by consumer preference

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Release date

January 2020



Survey time period

September 19 to 22, 2019

Number of respondents


Supplementary notes

* Only respondents who had shopped online.

Multiple answers were possible.
The source does not provide information on the age of respondents.
The source does not specify the type of the survey.

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