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Satisfaction with TV and video service providers in the United Kingdom (UK) 2019-2020

A survey conducted from April 2019 to April 2020 revealed that Netflix had the highest level of satisfaction amongst its users, with 85 percent of the respondents satisfied with the video service provider. This was followed by Amazon Prime Video, with 76 percent. 14 percent of respondents said they were dissatisfied with BBC television services.

How satisfied or dissatisfied are you with these television and video service providers?*

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Release date

June 2020


United Kingdom

Survey time period

April 2019 to April 2020

Number of respondents


Age group

16 years and older

Special properties

Users of each platform in the past 3 months

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source: "On a scale of 1 to 10, where 1 means extremely dissatisfied and 10 means extremely satisfied,overall how satisfied or dissatisfied are you with these television and video service providers?". A rating of 1-4 is dissatisfied, 5-6 is neither satisfied nor dissatisfied, 7-10 is satisfied.

** The base of respondents differs for each provider: n (BBC) = 3,290; n (ITV) = 2,929; n (Channel 4) = 2,752; n (Channel 5) = 2,147; n (S4C) = 117; n (Sky) = 1,141; n (Netflix) = 1,567; n (Amazon Prime Video) = 1,006; n (Now TV) = 273.

BBC television services include BBC One, BBC Two, BBC Four, BBC News, CBBC/C Beebies and BBC Scotland channels as well as the BBC iPlayer and BBC Three, which is online.
ITV includes ITV1, ITV2, ITV3, ITV4, ITV Be, CITV and the ITV Hub.
STV includes STV2 and STV Player.
UTV includes UTV, ITV2,3,4, ITV Be, ITV Encore and ITV Hub.
Channel 4 includes Channel 4, E4, More 4, 4 Seven, Film 4 , 4 Music and AII4.
Channel 5 includes Channel 5, 5Star, 5USA, Spike, 5 and My5.
Sky includes Sky One, Sky Atlantic, Sky Living, Sky Cinema, Sky Sports, Pick and Now TV.

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Statistics on "Video on demand in the United Kingdom (UK)"

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