Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2020

The number of households in the United Kingdom with an Amazon Prime Video subscription grew to over 10.1 million in the third quarter of 2020, which means that in 5 years they have gained about nine million subscribers. This is despite tough competition from the subscription video on demand (SVoD) giant Netflix, who reported over 15 million subscribers in the UK.

Who has more movies and TV shows, Netflix or Amazon?

Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of 7400 titles available in the UK in 2018, whereas Netflix had 5000. The majority of Amazon Prime Video titles are movies, and Netflix actually had more TV shows available on their SVoD platform in the UK. 

Amazon’s content spend

Amazon Prime Video is an SVoD service owned and run by the online retailer Amazon. In 2018, Prime Video’s content spend amounted to an estimated 4.7 billion British pounds, an increase of nearly 3.5 billion British pounds compared to five years earlier in 2013.

Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2020

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Release date

November 2020


United Kingdom

Survey time period

Q1 2014 to Q3 2020

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Statistics on "Video on demand in the United Kingdom (UK)"

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