Television in Russia - statistics & facts

Started as a state-owned industry in the Soviet Union in 1931, television in Russia underwent major restructuring in the 1990s. Numerous public and private channels emerged, while digital TV was embraced by households. Russia is the eighth largest TV, radio, and multimedia market worldwide with a revenue of 6.8 billion U.S. dollars in 2018. Consumption of television in its traditional form varies between generations, with a significantly lower reach recorded among youth, who prefer online services and social media for news and entertainment. Broadcasters engage with the internet-savvy audience by offering additional content on their apps or online video platforms. TV viewers get free access to two multiplex packages with 20 channels as well as regional channels. Other programs can be purchased from cable, satellite, and IPTV providers. Russian pay TV achieved 26.4 billion Russian rubles in revenue in the first quarter of 2020.

What are the most popular TV channels in Russia?

The state-owned channel Russia 1 and a co-owned Channel One are the most watched in the country. Moreover, they have the most trusted news programs. Throughout the day, their regular programming includes morning shows, panel discussions about politics, societal problems, and health, melodramas and crime series, as well as talk and entertainment shows. On weekends and public holidays, Russian TV channels tend to broadcast live and recorded concerts. Among multiplex entertainment channels, CTC and TNT are known for comedy series and entertainment shows. Karusel and Disney Channel had the largest audience share of children's television.

COVID-19 impact on TV consumption in Russia

Television viewing expanded during the non-working period to prevent the further spread of the COVID-19 outbreak in Russia from March to mid-May 2020. The average time spent on TV consumption rose by 25 percent, with the highest growth rate recorded among children and teenagers. At the beginning of the lockdown, the mean daily TV news watching duration in the country increased by 73 percent. The viewership of channels dedicated to music, entertainment, or health went up, while the rating of sports networks like Match TV declined, as most events in Russia and abroad were suspended due to the pandemic.

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Television in Russia

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