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Television in Russia - statistics & facts

Television industry in Russia, taking its roots from the Soviet Union where it was started in 1931, underwent major restructuring in the 1990s. Numerous public and private channels emerged, and digital TV was embraced by households in 2000s. Today, Russia is the eighth-largest TV, radio, and multimedia market worldwide with a revenue of 6.9 billion U.S. dollars in 2019. Consumption of television in its traditional form varies between generations, with a significantly lower reach recorded among youth aged from 12 to 24 years who prefer online services and social media for news and entertainment. Broadcasters engage with the internet-savvy audience by offering additional content on their apps or online video platforms.

Digitalization of television in Russia

In October 2019, Russia completed its national digital television transition program, raising the minimum reach of the technology to 98.4 percent. In general, Russian TV viewers get free access to two multiplex packages with 20 channels as well as regional channels. Other programs can be purchased from cable, satellite, and IPTV providers. Over the past decade, the penetration rate of Internet Protocol Television (IPTV) continuously increased, and in 2025, it was forecast to reach 22 percent. Furthermore, more and more Russian households subscribed to pay TV services. In 2020, the premium TV penetration rate exceeded 80 percent.

What are the most popular TV channels in Russia?

The state-owned channel Russia 1 and a co-owned Channel One are the most watched in the country. Moreover, they have the most trusted news programs. Throughout the day, their regular programming includes morning shows, panel discussions about politics, societal problems, and health, melodramas and crime series, as well as talk and entertainment shows. On weekends and public holidays, Russian TV channels tend to broadcast live and recorded concerts. Among multiplex entertainment channels, CTC and TNT are known for comedy series and entertainment shows. Karusel and Disney Channel had the largest audience share of children's television.

TV consumption habits of Russians

Television viewing expanded during the lockdown caused by the COVID-19 pandemic in Russia. In April 2020, Russians spent 25 percent more time on watching TV than in the same month one year ago, while the highest growth rate was recorded among children and teenagers. Russian TV viewers spent the largest share of time on watching series, at 28 percent of the total viewership from September 2020 to May 2021. The most viewed TV broadcast is traditionally the New Year's address of the president, which was seen by 45.5 percent of the population on December 31, 2020.

Interesting statistics

In the following 8 chapters, you will quickly find the 50 most important statistics relating to "Television in Russia".

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