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Television consumption in Hungary - statistics & facts

Public television broadcasting started in 1954 with the introduction of channel M1, the only Hungarian TV station up until the 1970s. It was owned by Magyar Televízió (MTV), the first public television institution in the country. The abolishment of Communism in 1989 provided other Hungarian broadcasting organizations with the opportunity to start new channels and allowed foreign enterprises to start broadcasting their programs in the country. Over the years, television became the most widely-consumed type of media in Hungary, reaching 8.3 million viewers in 2022. Moreover, the estimated number of television subscriptions amounted to 3.6 million as of March 2021.

Watching television appears to be one of the most common leisure activities in Hungary, as in 2021, people between the ages of 18 and 49 years spent approximately four hours watching TV every day, while for those older than 50 years daily television viewing time reached almost seven hours. Multiscreening, the simultaneous use of television and a smartphone, tablet, or computer, is a relatively new television consumption practice that emerged due to the extensive use of handheld electronic devices. It comes as no surprise that in 2020, the majority of internet users engaged in various second-screen activities, such as looking up actors or products that appeared on TV.

TV2 and RTL Klub are without a doubt the most popular television channels in Hungary, as in 2020, both channels accounted for approximately nine percent of the audience share. Furthermore, Hungarians preferred watching general entertainment channels, such as the aforementioned TV2 and RTL Klub, as well as Super TV2, Film+, Cool, and Mozi+, which accounted for nearly 40 percent of the daily TV viewing time in 2021.

Subscription-based video on demand services, as well as movie streaming websites are gradually reshaping the way Hungarians consume video content. As of 2022, the revenue of the video-on-demand market totaled 31 million U.S. dollars and this figure is forecast to increase further over the following years. However, even if new ways of video consumption are gaining ground, it is not expected that television will lose its importance in people’s everyday lives in the near future.

Interesting statistics

In the following 6 chapters, you will quickly find the 28 most important statistics relating to "Television consumption in Hungary".

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