TV2 and RTL Klub are without a doubt the most popular television channels in Hungary, as in 2020, both channels accounted for approximately nine percent of the audience share. Furthermore, Hungarians preferred watching general entertainment channels, such as the aforementioned TV2 and RTL Klub, as well as Super TV2, Film+, Cool, and Mozi+, which accounted for over 40 percent of the daily TV viewing time in 2020.
Watching television appears to be one of the most common leisure activities in Hungary, as in 2019, people between the ages of 18 and 49 years spent approximately four hours watching TV every day, while for those older than 50 years daily television viewing time reached over seven hours. Multiscreening, the simultaneous use of television and a smartphone, tablet, or computer, is a relatively new television consumption practice that emerged due to the extensive use of handheld electronic devices. It comes as no surprise that in 2020, the majority of internet users engaged in various second-screen activities, such as looking up actors or products that appeared on TV.
Subscription-based video on demand services, as well as movie streaming websites are gradually reshaping the way Hungarians consume video content. As of 2020, the revenue of the video-on-demand market totaled 30 million U.S. dollars and this figure is forecast to increase further over the following years. However, even if new ways of video consumption are gaining ground, it is not expected that television will lose its importance in people’s everyday lives in the near future.