Television consumption in Hungary - statistics & facts
What do Hungarians watch on television?
In the second quarter of 2022, fiction programs registered the highest broadcasting timeshare on Hungarian television channels, reaching almost 29 percent. During the same period, movies and entertainment channels accounted for around 10 percent of the broadcasting time. Hungarian viewers preferred channels of similar genres, in accordance with the television programs that recorded the highest broadcasting time. In 2022, fiction channels accounted for approximately 26 percent of the daily TV viewing time share, followed by movies, and news channels.Which are the leading television service technologies?
In 2023, Magyar Telekom was the market-leading television service provider, with a nearly 37 percent share. It was followed by Digi and Vodafone, accounting for a market share of 26 and 19 percent, respectively. In the same year, the share of digital television subscriptions reached 81 percent. Internet protocol television (IPTV) was the most popular television service technology, counting nearly 1.3 million subscriptions. Digital video broadcasting – cable (DVBC) ranked second with 1.1 million subscriptions, followed by analogue with 504 thousand subscribers.It is unlikely that the popularity of television will decline in the near future, even if new ways of video consumption, such as on-demand streaming are gaining ground. The penetration rate of traditional TV and home video is forecast to total over 85 percent in 2029.