Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2020

The number of households in the United Kingdom subscribing to Netflix grew to reach over 15 million in the third quarter of 2020. This number has been rising steadily over the last six years, with increases in the amount of subscribers every quarter since 2014.

Netflix is top VOD

Netflix is the leading SVoD (subscription video-on-demand) service in the UK. Competitors such as Amazon Prime Video have also seen a rise in the number of subscribers over recent years, although their number of subscribers did actually fall in Q2 2019 for the first time since 2015.

The titans of digital telly

The majority of the most popular digital original television shows in the UK are Netflix originals. In the first three months of 2019, the show with the most demand was “The Umbrella Academy”, followed by “Star Trek: Discovery” and “Stranger Things”.

Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2020

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Release date

November 2020


United Kingdom

Survey time period

Q1 2014 to Q3 2020

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Statistics on "Online video in the United Kingdom (UK)"

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