COVID-19: e-retail categories with most traffic 2020

Home & garden, food & groceries, as well as sports & outdoors were the three e-commerce categories with the most significant growth in online traffic due to the coronavirus outbreak. The food & groceries online shopping segment went from an average of 0.74 billion monthly visits in January 2020 to 1.02 billion global site visits in June 2020 as consumers pivoted to e-grocery shopping in order to avoid crowded stores.

Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions)

Characteristic	Home & Garden	Food & Groceries	Sports & Outdoors
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Release date

July 2020

More information

Region

Worldwide

Survey time period

January 2019 to June 2020

Special properties

data is based on over 2,000 of the world’s most visited e-commerce websites across multiple categories

Supplementary notes

The source analyzed data from the 10 most popular e-commerce industries: General retailers; Fashion; Consumer electronics; Groceries and food; Health and beauty; Home and garden; Kids’ products; Gifts and flowers; Sport and outdoors; and Pets’ products.

The data from 2,000+ the most visited e-commerce websites globally was collected and analyzed (including data from, among others, US, UK, Australia, Germany, France, Spain, Italy, Russia, Brazil, and Japan).

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