French sweet biscuit brands most discussed online 2018

French people ate on average roughly seven kilograms of sweet biscuits per person in 2016. With many active users on social media, it does not come as a surprise that they like to talk about these eating habits and preferences online. Saint Michel is the French biscuit brand most discussed online, holding almost a quarter of the conversation, followed closely by Granola.
The group Mondelēz international, holder of Granola, also owns five out of the ten brands most discussed on various social media.