With holiday traditions such as trick-or-treating at Halloween or Christmas gift-giving, the holiday season is typically a popular time for candy and confectionery consumption. Corresponding with these holidays, the monthly sales of candy, confectionery and snack foods peaked in October and December of 2016 and 2017. Confectionery retail sales reached around 3.4 billion U.S. dollars in 2017, and are forecasted to exceed 4.4 billion Canadian dollars in 2018.
Among Canadian shoppers, items such as chips and chocolate were the most consumed snacks by men, while women preferred fruit as a healthier option. When choosing between sweet baked snacks, adults aged between 18 and 44 were most likely to go for doughnuts, whilst those over 45 were most likely to pick up a pie as a snack. Claims such as all natural and no artificial colors or flavors, were listed as the most important health attributes when making a snacking purchase decision.