The Indian Premier League had over 439 million viewers as of the domestic season in 2017. This was a significant increase since its first season. Cricket being the most popular sport in India, almost one third of the total population of the country watched the league matches on television that year. Furthermore, the IPL brand was worth over three billion Indian rupees in that year.
Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions)
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BCCI. (February 21, 2019). Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions) [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/
BCCI. "Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions)." Chart. February 21, 2019. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/
BCCI. (2019). Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions). Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/
BCCI. "Number of Cumulative Television Viewers of Indian Premier League from 2008 to 2017 (in Millions)." Statista, Statista Inc., 21 Feb 2019, https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/
BCCI, Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions) Statista, https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/ (last visited April 26, 2024)
Number of cumulative television viewers of Indian Premier League from 2008 to 2017 (in millions) [Graph], BCCI, February 21, 2019. [Online]. Available: https://www.statista.com/statistics/1169326/ipl-cumulative-tv-reach/