J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
Detailed statistics
Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
Detailed statistics
Largest advertisers in the U.S. 2022
Revenue in the advertising market United States 2019-2029
Revenue in the advertising market United States from 2019 to 2029 (in billion U.S. dollars)
Ad revenues in the U.S. 2024-2028, by medium
Advertising revenues in the United States from 2024 to 2028, by medium (in billion U.S. dollars)
Change in advertising spending in the U.S. 2023, by medium
Change in advertising revenues in the United States in 2023, by medium
Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars)
Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
Estimated expenses of the advertising, public relations, and related services industry in the United States from 2007 to 2022 (in billion U.S. dollars)
Largest advertisers in the U.S. 2022
Largest advertisers in the United States in 2022 (in billion U.S. dollars)
U.S. measured media ad spend 2022, by category
Measured media advertising spending in the United States in 2022, by category (in billion U.S. dollars)
Local advertising revenue in the U.S. 2019-2024
Local advertising revenue in the United States from 2019 to 2024 (in billion U.S. dollars)
Leading paid media in the U.S. 2023, by local advertising revenue
Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars)
Leading multi-market advertising pitches in the U.S. 2023, by media spending
Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars)
TV advertising spending in the U.S. 2011-2027
TV advertising spending in the United States from 2011 to 2027 (in billion U.S. dollars)
Upfront TV ad spend in the U.S. 2019-2025
Upfront TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
Largest advertisers on broadcast network TV in the U.S. 2022
Leading advertisers on broadcast network TV in the United States in 2022, by ad spend (in million U.S. dollars)
Largest advertisers on cable TV networks in the U.S. 2022
Leading advertisers on cable TV networks in the United States in 2022, by ad spend (in million U.S. dollars)
Radio advertising revenue in the U.S. & Canada 2024-2028
Radio advertising revenue in the United States and Canada in 2024 and 2028 (in billion U.S. dollars)
Largest radio advertisers in the U.S. 2023
Leading radio advertisers in the United States from January to August 2023, by ad spend (in million U.S. dollars)
Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the United States in 2022, by radio ad spending (in million U.S. dollars)
U.S. newspaper publishers revenue 2010-2021, by source
Estimated revenue of newspaper publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars)
Advertising revenue of U.S. newspapers 2013-2021
Advertising space revenue of U.S. newspapers from 2013 to 2021 (in billion U.S. dollars)
U.S. periodical publishers revenue 2010-2021, by source
Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars)
Quarterly magazine ad spend in the U.S. 2019-2021
Magazine advertising spending in the United States from 1st quarter 2019 to 4th quarter 2021 (in million U.S. dollars)
Largest magazine advertisers in the U.S. 2022
Leading magazine advertisers in the United States in 2022, by ad spend (in million U.S. dollars)
Out-of-home (OOH) advertising revenue in the U.S. 2007-2023
Out-of-home (OOH) advertising revenue in the United States from 2007 to 2023 (in billion U.S. dollars)
Estimated revenue of out-of-home (OOH) advertising companies in the U.S. 2000-2022
Estimated revenue of outdoor advertising companies in the United States from 2000 to 2022 (in billion U.S. dollars)
Estimated expenses of out-of-home (OOH) advertising companies in the U.S. 2007-2022
Estimated expenses of outdoor advertising companies in the United States from 2007 to 2022 (in billion U.S. dollars)
Leading out-of-home (OOH) advertising categories in the U.S. 2023, by OOH ad spending
Leading out-of-home (OOH) advertising categories in the United States in 2023, by OOH ad spending (in million U.S. dollars)
Change in OOH ad spend of the top four highest-spending categories in the U.S. 2023
Change in out-of-home (OOH) advertising expenditure of the top four highest-spending categories in the United States in 2023
YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q1 2024
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
Digital advertising spending in the United States from 2019 to 2028, by format (in billion U.S. dollars)
Change in digital ad spend in the U.S. 2021-2027
Change in digital advertising spending in the United States from 2021 to 2027
Digital ad spend growth in the U.S. 2023, by format
Change in digital advertising spending in the United States in 2023, by format
Digital ad spend growth in the U.S. 2024, by format
Change in digital advertising spending in the United States in 2024, by format
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
Largest internet display advertisers in the U.S. 2022
Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars)
Influencer marketing expenditure in the U.S. 2019-2024
Influencer marketing spending in the United States from 2019 to 2024 (in billion U.S. dollars)
Influencer marketing spend growth in the U.S. 2022-2023, by player type
Influencer marketing spending growth rates in the United States in 2022 and 2023, by player type
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
U.S. podcast advertising revenue in the U.S. 2015-2026
Podcast advertising revenue in the United States from 2015 to 2026 (in million U.S. dollars)
Podcast ad spend growth in the U.S. 2021-2026
Change in podcast advertising spending in the United States from 2021 to 2026
Podcast ad revenue in the U.S. 2021-2023, by genre
Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre
Largest podcast advertisers in the U.S. Q1 2024
Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars)
Streaming services' advertising CPM in the U.S. 2022-2023
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)
Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025
Estimated advertising revenue of Netflix and Disney+ in the United States from 2023 to 2025 (in million U.S. dollars)
Adults' attitudes toward advertising in the U.S. 2019-2023
Adults' attitudes toward advertising in the United States in December 2019 and December 2023
Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium
Top channels for learning about new products among adults in the U.S. 2023
Leading channels for learning about new products among adults in the United States as of July 2023
Non-digital advertising touchpoints in the U.S. 2024
Non-digital advertising touchpoints in the U.S. as of June 2024
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. as of June 2024
Attitudes towards online advertising in the U.S. 2024
Attitudes towards online advertising in the U.S. as of June 2024
Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
Most accepted cases of use of artificial intelligence (AI) in advertising according to adults in the United States as of November 2023
Leading benefits of ads personalized by AI for adults in the U.S. 2023
Leading benefits of advertisements personalized by artificial intelligence (AI) for adults in the United States as of November 2023
Most popular influencer genres in the U.S. 2024
Most popular influencer genres in the U.S. as of June 2024
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