Try our business solution for free!

Colombia: perceived areas of expertise 2019

Perception of the expertise of Colombia as a country in 2019, by area

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$828 USD / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

June 2020



Survey time period

Q1 and Q2 2019

Number of respondents

2,000 respondents*

Age group

21-65 years

Method of interview

Online interview

Supplementary notes

* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least seven countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceived a country's brand based on a Hierarchical Decision Model (HDM) including seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Brands in Canada "

Statistics on Brands in Canada



Brand loyalty


Consumer perception




Private vs. brand label


Social media


Further related statistics

Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.