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Brazil: country expertise perception 2019, by category

Food and beverages was perceived to be Brazil's major area of expertise in 2019, according to the results of a global survey conducted to find out people's perceptions about a country's brand. When asked what the Latin American country was most expert at, over half of respondents chose this category. Alcohol was the second perceived area of expertise of Brazil, with 26 percent of respondents. In 2019, foodservice represented 33 percent of the Brazilian food retail sales.

Perception of the expertise of Brazil as country in 2019, by category

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Release date

June 2020



Survey time period

Q1 and Q2, 2019

Number of respondents

2,000 respondents*

Age group

21-65 years

Method of interview


Supplementary notes

* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.

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Statistics on "Brazil"

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