Most valuable Canadian brands 2021

With an estimated brand value of 15.97 billion Canadian dollars, Toronto Dominion Bank (TD Bank) ranked first among Canada’s brands in 2021. The second spot was secured by the Royal Bank of Canada (RBC) that year, which was valued at 15.82 billion Canadian dollars, respectively.

Canadian banks dominate brand rankings

In 2021, Canadian brands reached a combined brand value of 272 billion Canadian dollars. The banking sector accounted for the largest share of Canada’s total brand value that year, with six banks placing among the 10 most valuable brands nationwide. When measured by market capitalization, Canadian banks also rank among the largest banks worldwide, trailing only after competitors from the United States and China. While Canada’s banking industry has held up well in recent years, the coronavirus (COVID-19) pandemic might still lead to shifts and changes in brand hierarchy in the future.

TD Bank

Toronto-Dominion Bank (TD Bank) is the largest bank in Canada, with assets of over 1.7 trillion Canadian dollars. After many years of constant growth, TD Bank’s total revenue amounted to 43.65 billion Canadian dollars in 2020. This success also translates to customer satisfaction, as the Toronto-based business placed second among the most popular baking brands in Canada in 2020. While Canadian customers have particularly valued personal contact and politeness in the past, the branches’ implementation of digital and mobile banking options will likely be a determining factor for customer satisfaction during and after the pandemic.