Leading brands in Canada based on positive reputation among consumers 2020

According to a 2020 survey, Canadian Tire and Google were the brands with the highest reputation score among Canadian consumers. It was found that 85 percent of respondents had a favorable opinion of these two brands between December 2019 and February 2020.

Canadian Tire is bringing it on

Canadian Tire Corporation Ltd. is a Canadian retail company operating in the automotive, hardware, sports, leisure, and houseware sectors. Founded almost a century ago, the Toronto-based brand has remained one of the country’s most lucrative businesses with a network of around 1,700 retail locations. In 2019, Canadian Tire’s revenue amounted to 14.53 billion Canadian dollars, and in that same year, the company ranked second among consumers’ favorite DIY and home improvement retailers in Canada. In 2020, Canadian Tire held a market share of around 12 percent among domestic home improvement stores, and it also became one of Canada’s top Google search queries that year.

Google in Canada

According to a recent survey, Google was one of the most trusted brands among Canadian consumers in 2020. The search giant has become a permanent fixture in the ranking of Canada’s most influential brands for several years now, as its array of online services and products have become more popular and unchallenged than ever. In 2021, the global frontrunner accounted for almost 92 percent of Canada's search engine market.