According to an online survey conducted in Brazil in June 2020, women respondents spent on average 1,530 Brazilian reals on cosmetics per year. Male respondents taking part on the survey, however, allocated around 58 percent of this amount for the same type of products. In 2018, Natura Cosméticos was the leading company in the Brazilian beauty and pharmaceutical industry based on net revenue.
Annual per capita expenditure on cosmetics in Brazil as of June 2020, by gender
(in Brazilian reals)
The survey was carried out among 9,300 respondents in 44 countries. The source does not provide the exact number of respondents from Brazil, or information on age.
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Picodi. (June 29, 2020). Annual per capita expenditure on cosmetics in Brazil as of June 2020, by gender (in Brazilian reals) [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1175106/per-capita-cosmetics-expenditure-gender-brazil/
Picodi. "Annual per capita expenditure on cosmetics in Brazil as of June 2020, by gender (in Brazilian reals)." Chart. June 29, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1175106/per-capita-cosmetics-expenditure-gender-brazil/
Picodi. (2020). Annual per capita expenditure on cosmetics in Brazil as of June 2020, by gender (in Brazilian reals). Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1175106/per-capita-cosmetics-expenditure-gender-brazil/
Picodi. "Annual per Capita Expenditure on Cosmetics in Brazil as of June 2020, by Gender (in Brazilian Reals)." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/1175106/per-capita-cosmetics-expenditure-gender-brazil/
Picodi, Annual per capita expenditure on cosmetics in Brazil as of June 2020, by gender (in Brazilian reals) Statista, https://www.statista.com/statistics/1175106/per-capita-cosmetics-expenditure-gender-brazil/ (last visited August 12, 2022)
